House of Dereon

Launched in October 2005 by Beyonce and Tina Knowles, the House of Dereon fashion line offers a wide variety of clothing items, from shoes to handbags and jeans to dresses. The mother and daughter duo adds their own sense of style to today’s trends. Not only are the clothes funky and sexy, but they are tasteful and moderately priced.

Tina Knowles, mother of pop star Beyonce Knowles, learned the art of clothing design from her own mother, Agnez Dereon, Agnez was a highly sought after seamstress and dressmaker who created artistically embellished clothing for her wealthy clients and her own children. Having learned the craft from her mother, Tina began creating outfits for Beyonce and the members of Destiny’s Child. These stunning outfits gained as much recognition as the all-girl singing group prompting Tina to pen a book of fashion called “Destiny’s Style”.

This paved the way for the creation of the House of Dereon clothing line, whose motto is “Couture, Kick, Soul”. Each word of the motto represents each of the three generations whose passion and creativity led to the House of Dereon.  Tina is the “Couture”, Beyonce is the “Kick” and  Agnez is the “Soul”.

The clothes speak for all three generations and appeal to a broad age range. The quality craftsmanship and the classic styles with a twist look equally as comfortable on a young twenty-something singer as they do on a forty-something mother. The jeans are made with darts in the back to fit the natural curves of a woman’s body and are made from 99% cotton with spandex to hold their shape.


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